B.C. updates the form and advertising categories required in initiative and recall advertising disclosure reports

Plain-language summary · AI-assisted

British Columbia has replaced its 2001 advertising sponsor disclosure report regulation with a new version under the Recall and Initiative Act. Sponsors who run advertising in support of a recall or initiative campaign must now file disclosure reports using a newly prescribed form called the "Initiative Advertising Sponsor Disclosure Report." The regulation also sets out updated, specific classes of advertising spend that must be broken out separately in the report — including social media, podcasts, and "online other than social media" as distinct categories, which were not part of the older framework. Supplementary (amendment) reports must now be labelled sequentially as Amendment #1, Amendment #2, and so on. Advertising sponsors involved in recall or initiative campaigns should review the new prescribed form and classification structure to ensure their filings comply.

Who this affects
initiative advertising sponsors · recall advertising sponsors · campaign organizers under the Recall and Initiative Act · electoral compliance officers